Tablecloths aren't just reserved for a special dinner place setting, table linens and covers also serve important roles in the business world, chiefly for trade show displays.
Like how a meal builds off the table setting, your trade show booth builds from your table covering.
Eye-catching exhibit designs can be achieved with ease by mixing many display products together. A plain table with some business cards stacked on it is not going to cut it, entrepreneurial types expect far more effort than that.
The key to creating a great exhibit is to use the right display ingredients together, in the right proportions. Use the following ideas to put together a nicely designed and uniquely styled trade show booth.
Build Upon the Base
The table is the foundation, and it also establishes the tone and color scheme for the whole display.
Table covers provide a rich color background for merchandise, business cards, and gift cards. Product and service pamphlets and freebie logo pens are also cleanly featured on these covers.
Many things in life really do begin at the center, like painting a room or building a dish from a base and adding seasonings to enhance the flavor. That is exactly what you do with your booth. Start with your solid color table cover, and layer in runners, flags, and other products.
Add a Colorful Table Runner
Covers and runners are both printed using dye-sublimation, infusing the color right into the fabric. This printing technique makes graphics and photographs really come to life. The table cover is an excellent solid background for your table runner images to pop.
The runner also helps accentuate the other features of your booth, so incorporate the same color palette into your retractor banners and flags for a cohesive look.
Create Ambiance with a Backdrop
Custom backdrop printing, formally known as step and repeat banners, makes wonderful scenery for the overall booth. You have likely seen these banners used as a backdrop during television interviews, red carpet photo ops, and many other events. These backdrops feature repeating designs or logos throughout the overall banner, reinforcing your branding and putting your logo in photographs or videos.
Blend in Retractors and Flags
Attract traffic from the trade show floor by using different banner stands and presentations. Mini-retractor banners are perfect for tabletop displays, while larger retractors are ideal for hard-to-ignore, people-sized, pop-up displays.
Fabric flags are easy to relocate, show vibrant colors, and quickly draw attention. These custom flags are an excellent way to generate interest for your booth in other areas of the show.
Add a Dash of Decals
Make your logo even more impactful by printing it on some custom decals or stickers. One definite bonus of attending trade shows is all the free swag you can collect. By distributing your custom business decals and stickers throughout the trade show, your logo will travel much further than you, stuck in your booth.
Trade Show Booth Essentials
| Product |
Category |
Best For |
Material |
| Table Runner |
Table Linens |
Adding a color accent on top of a table cover |
Poplin fabric, dye sublimation |
| Full Color Table Throw |
Table Linens |
Draping event tables for an elegant look |
Banner soft fabric |
| Fitted Table Cover |
Table Linens |
A tailored, professional booth base |
Banner soft fabric |
| Standard Business Cards |
Paper Products |
Networking and sharing contact info |
12.4 pt. coverstock |
| Backdrop Banners |
Backdrops |
Photo backdrops and branded scenery |
Vinyl, mesh, or fabric |
| Step and Repeat Banners |
Backdrops |
Repeating logo backdrops for media and photos |
Vinyl, mesh, or fabric |
| Mini Retractor |
Banner Stands |
Tabletop displays at conventions and fairs |
13 oz. vinyl |
| Custom Decals |
Decals and Stickers |
Branded giveaways and surface application |
Vinyl |
| Custom Stickers |
Decals and Stickers |
Branded giveaways and easy distribution |
Vinyl |
Conclusion
Trade show exhibiting is often a necessary event in the business world. Make the best of it by designing an attractive exhibit booth that you and other exhibitors will enjoy. Remember to build from the base, add complementary runners, and layer in other trade show products.
In addition to your retractor banners and flags, keep in mind that people are mainly visiting your booth to engage with an actual person and ask what you have to offer.
If you need assistance with your trade show display products, our expert and friendly design team is happy to help.