How To Design Your Own Sidewalk Sign

Know Thy Audience

Advertising is just a psychology-based art form. And what do successful artists, authors, and actors all do? They know their audience. So, think about who your customer is, what their needs are, and what will gain their attention.

Be Concise

A power-walker speeding by a wordy sidewalk sign would probably not draw much attention. However, speeding by a sidewalk sign that said "World's best grilled cheese inside," well, now you've got their attention.

Envision the sign verbiage as a subject line for an email. The purpose of those precious less than ten words is to get someone to click and digest the information inside. Your sidewalk sign is trying to do the same thing, but instead of clicking, someone is opening the front door. This is the first step towards getting a new customer to spend their money at your store.

Be Diverse

Humans are creatures of habit even when they try not to be. People tend to take the same route, to the same job, at roughly the same time, every single day, and you can use that to your advantage.

Part of sidewalk sign design is knowing when and how to change it. Our eyes notice subtle changes, so frequent yet consistent message alterations will eventually draw the attention of someone routinely taking the same route.

Be Friendly

Remember being a kid and how excited you were to see that favorite aunt or uncle because they're just cool and fun to be around? Your sign should invoke a similar emotion, it should invite people in and make them feel welcome.

A positive voice or a positive attitude is key. Positivity attracts positivity, so make sure your sign message uses upbeat language.

Text and Graphics Should Pair Well

Now that you know who and what you're designing your sign for, you can think about the actual design itself. Use logos on your sign sparingly. You have a storefront displaying your brand, so people likely know what kind of business you run.

However, keep your logo in mind when choosing a color scheme. An established color theme will emphasize your message and remind people who it comes from. Keep the design simple. Remember, people are quickly walking by, not necessarily looking for roses to sniff or signs to read.

Know Thy Local Sidewalk Regulations

After spending many hours and much thought, you've devised a unique, ingenious sidewalk sign only to be fined by the city a day later for the sign being an inch too high. So frustrating. While we may not always agree with zoning regulations or city ordinances, to function in a civilized society we must abide by these rules. We strongly advise being aware of your city or town signage regulations.

Sidewalk Sign Comparison

Conclusion

In closing, be personal and concise with your messaging, know thy audience, know thy sidewalk regulations, and choose complementary text and graphics. Remember that your sidewalk sign should be effervescent and diverse, a friendly and wonderful salesperson hanging out on the sidewalk.

Using our easy-to-use templates, you can create a custom sidewalk sign with high quality printing at Banners.com, or submit your own artwork and we can print it for you. A well-designed sidewalk sign can help you make the most of foot traffic outside your business.