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Coming Soon Signs: A Guide to Building Anticipation

By Naomi Golbeck

Are you gearing up for a grand opening, launching a new product, or organizing an exciting event? Coming soon signs are the key to building anticipation and generating buzz among your target audience. In this guide, we'll explain everything you need to know about these custom signs

We'll cover:

  1. Placement
  2. Design
  3. Marketing
  4. A few real-life examples

Let’s get started!




Whether you opt for a custom vinyl banneryard sign or sticker, our business opening products are powerful tools for building anticipation. Explore the psychological impact of these high quality signs and understand how they can positively influence potential customers or attendees.


Placement Strategies


The effectiveness depends significantly on where and how you place your signage. Strategic placement tactics maximize visibility and engagement. From high-traffic areas to creative indoor options, you can choose the perfect spot for your sign.

Banners work well on storefronts, whereas yard signs could be placed in private and public spaces. No brainer, right? Also, remember that you should use these products collaboratively to emphasize your “soon to open” message.

Car magnets and various flag options can grab attention from foot and auto traffic. Hang a mesh banner on the ballpark fence to generate interest. 

Stickers, labels and custom decals are also great cost-effective marketing tools. Hand them out at community events, or simply place them on available smooth non-porous surfaces.

Creating Effective Signs

Crafting a compelling sign involves more than just selecting a design or template.  When it comes to signage designs, business owners have many options to pick from. These signs should have eye-catching colors, graphics, and persuasive call-to-action elements. By doing so, you can create a thirst for more. 

Our signs are printed in full color (CMYK), on premium materials. They’ll sustain in the elements right up until you open the doors.


Designing Captivating Promotional Signs


Sign Design

Design is at the heart of any impactful signage. Use your logo, colors and graphics to grab attention and communicate your message. Make sure that you strike the right balance between creativity and clarity.


Like ice cream, not all Coming Soon signs are created equal. There are many types of signs available, from eye-catching outdoor banners to subtle indoor banner stand displays. Understand the advantages of each type and choose the one that aligns with your goals and the nature of your announcement.


Marketing Your Announcement


Advertising Your Business

The sign is just the beginning – successful marketing is the key to turning anticipation into attendance or sales. Focus on leveraging social media campaigns to create a buzz and engage your audience.

A well placed customized banner, window decal or feather flag will reinforce your upcoming grand opening. What you need to do is figure out heavily trafficked areas and strategic visibility.

Real Estate Ideas

Real estate agents can significantly benefit from Coming Soon signs when promoting a new property. Create specific strategies and considerations for using these signs to attract potential buyers and create a sense of exclusivity. Yard signs specifically are inexpensive ways to inform the community of upcoming Open Houses.

Event Promotion 

Organizing an event? Attract attention of the attendees and create excitement. Ensure a memorable experience with your signs and banners. You can use double-sided signage to nab attention both coming and going.

If you attend trade shows, amplify your booth with some “Grand Opening” table covers.


Optimizing Your Campaign


Timing Strategies

Timing is everything. Lead time and announcement schedules ensure that your campaign builds anticipation without losing momentum. If you advertise too soon, then you could be forgotten, advertising too late won’t give people a chance to plan.

Legal Considerations

Before putting up any signage, be aware of legal requirements, permits, and regulations. Learn the legal landscape to avoid complications and setbacks that could impact the success of your campaign.

Creative Copywriting

Words matter. Craft messages that pique interest and drive action. Concision is your friend, so make your words count — and catchy.

Conclusion: Future Success

Always remember that innovation and creativity are key. Employ interactive signage options, stay updated on emerging trends, and continuously seek ways to refine your approach. With business opening signs you're not just making an announcement; you're creating an experience that resonates with your audience. 

Contact us, or use our online design tool to begin your order today.



Naomi Golbeck

Marketing Generalist

Naomi Golbeck is a content creator and marketing generalist at She has a diverse background in sales and customer service, but her real passion has always been writing. She is originally from Minneapolis, MN. and is a recent transplant to central MN. Naomi enjoys fishing, hiking and loves hockey. 


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